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Need to Establish Trust With Your Audience? Leverage Social Proof.

Entrepreneur • June 4, 2019, 3:26 pm
You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
Entrepreneur • June 4, 2019, 3:28 pm
Gwen Lighter launched GoFly, a $2 million international flying device competition, in 2017. These five creations won the prototype phase.
Fast Company • June 4, 2019, 10:00 am
It makes consuming Calpis, the yogurt-y Coca-Cola alternative, downright elegant. To people in the U.S., the prospect of a milky Coca-Cola may sound odd. But since 1919, Calpis–a sweet and acidic…
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